Take Personal Action
Save paper by getting rid of unwanted catalogs
If your mailbox is stuffed full of catalogs this holiday season, don’t recycle them. . . just yet. Here’s a better three-step program for helping the 
environment.
Step one: Make a stack of all the unwanted catalogs that arrive this year.
Step two: Go to Catalog Choice and register for an innovative free service that can help cut back on paper waste and global warming pollution.
Step three: Take that stack and use it to sift through the website’s list of catalog senders . . .and tell the site which ones you don’t want to receive anymore. Catalog Choice will contact the sender on your behalf to get you off the list.
Feeling better? Now you can go ahead and throw those catalogs in the recycling bin!
Catalog Choice is a non-profit operated by the National Wildlife Federation, the Natural Resources Defense Council and the Ecology Center. According to Catalog Choice, 53 million trees are used every year to print catalogs, which translates into 3.6 million tons of paper. The energy used to produce the paper alone creates 5.2 million tons of carbon dioxide emissions–equivalent to the global warming pollution of two million cars.
Catalog Choice isn’t aiming to eliminate all direct mail–just to reduce pollution from all the unwanted stuff. In fact, 16 major retailers have signed on a merchant partners in exchange for links to their sites.
The Direct Marketing Association also offers a no-mailing service, but charges a $1 fee to join.
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